Brand Identity / Packaging / Visual Identity
Local Seltzer is a non-alcoholic seltzer brand made with locally foraged ingredients from Ucluelet, BC. With a small community of year round residents, Ucluelet has a strong sense of local pride, something that even tourists in the summer like to feel like they are a part of. The logo features funky lines that are inspired by the road that runs through the entire town, and a pattern for the packaging was made from the individual streets.
The colour palette for the flavours comes from the natural palette of both the town and the berries. The inspiration photos came from my daily walks around town.