Brand Identity / Packaging / Visual Identity

Ease is a skincare brand built upon the fundamental belief that simplicity is the cornerstone of achieving radiant, long-lasting beauty. In order to match the visual identity to the brand identity, a simple logo was created using a carefully selected timeless typeface, as well as a natural color palette and gracefully simple graphic elements. The visual identity embodies the very essence of our products, simple yet effective. The goal was to leave a lasting impression that seamlessly blends sophistication and effectiveness.